SEO report of borden-insurance.com

Borden Insurance Agency, Inc. | New Bedford, Massachusetts – ...

borden-insurance.com/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : borden-insurance.com/

Character length : 21

Title
Borden Insurance Agency, Inc. | New Bedford, Massachusetts – Personal & Commercial Insurance
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://borden-insurance.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Borden Insurance Agency, Inc. | New Bedford, Massachusetts – Personal & Commercial Insurance

Character length : 102

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 9%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
083000
Heading structure in the source code
  • <H3> Call Us Today (508) 999-3636
  • <H2> Get Your Homeowners Insurance Quote
  • <H2> Best Car Insurance Coverage For Your Needs
  • <H2> Business Insurance Protects Your Company
  • <H2> Homeowners Insurance
  • <H2> Car Insurance
  • <H2> Business Insurance
  • <H2> Borden Insurance
  • <H2> Borden Insurance
  • <H3> New Bedford Home Insurance: Responsible Home Ownership in MA
  • <H3> Should You Contact Your Auto Insurance Agent in New Bedford?
Word cloud
  • insurance31
  • quote7
  • business7
  • home6
  • borden6
  • needs5
  • auto5
  • policy5
  • homeowners5
  • best4
  • new4
  • comprehensive4
  • agency4
  • car4
  • bedford4
  • coverage3
  • get3
  • call3
  • right3
  • request3
  • local3
  • service3
  • risks2
  • internet2
  • provide2
  • it’s2
  • today2
  • phone2
  • agent2
  • april2
  • life2
  • read2
  • plan2
  • responsible2
Keyword matrix
wordtitledescriptionsheading
insurance
quote
business
home
borden
needs
Two Word cloud
  • new bedford3
  • auto insurance3
  • borden insurance3
  • car insurance3
  • quote request2
  • your needs2
Three Word cloud
  • read more about2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
5.00
Flesch Reading Ease
72.00
Coleman Liau Index
11.70
Automated Readability Index (ARI)
4.20
Dale–Chall Readability
7.40
SMOG Index
9.60
Spache Readibility
5.00
Number of letters
4546
Number of words
973
Number of sentences
136
Average words per sentences
7
Number of syllables
1467
Syllables in words
1445
Average syllables in words
1.51
Number of words in first three syllables
168
Percentage of word / syllables
17.27
Words not in Dale-Chall easy-word list
434
Words not in Spache easy-word list
170

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.84 seconds have passed until the page started to load.
Loading time
3,526 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
48
Number of source domains
9
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
  • http://borden-insurance.com/.. /jquery.bxslider.css?ver=2.1.2.2

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://borden-insurance.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://borden-insurance.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://borden-insurance.com/wp-content/plugins/bb-plugin/js/jquery.js
  • http://borden-insurance.com/wp-content/plugins/bb-plugin/js/jquery.migrate.min.js
  • http://borden-insurance.com/wp-content/plugins/bb-plugin/js/jquery.easing.1.3.js?ver=1.3
  • http://borden-insurance.com/wp-content/plugins/bb-plugin/js/jquery.fitvids.js?ver=1.10.2
  • http://borden-insurance.com/wp-content/plugins/bb-plugin/js/jquery.bxslider.min.js?ver=1.10.2
  • http://borden-insurance.com/wp-content/uploads/bb-plugin/cache/103-layout.js?ver=2189239b27d3350317effa8d83c61870
  • http://borden-insurance.com/wp-content/plugins/cryptx/js/cryptx.min.js?ver=4.7.4
  • http://borden-insurance.com/wp-content/themes/bb-theme/js/jquery.throttle.min.js?ver=1.5.4
  • http://borden-insurance.com/wp-content/plugins/bb-plugin/js/jquery.magnificpopup.min.js?ver=1.10.2
  • http://borden-insurance.com/wp-content/themes/bb-theme/js/bootstrap.min.js?ver=1.5.4
  • http://borden-insurance.com/wp-content/themes/bb-theme/js/theme.js?ver=1.5.4
  • http://borden-insurance.com/wp-includes/js/wp-embed.min.js?ver=4.7.4
File size of all javascript files combined
488.19KB
Javascript minifying
You can save 7.5KB (50% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://borden-insurance.com/wp-content/plugins/bb-plugin/css/jquery.bxslider.css?ver=1.10.2
  • http://borden-insurance.com/wp-content/uploads/bb-plugin/cache/103-layout.css?ver=2189239b27d3350317effa8d83c61870
  • http://borden-insurance.com/wp-content/themes/bb-theme/css/mono-social-icons.css?ver=1.5.4
  • http://borden-insurance.com/wp-content/plugins/bb-plugin/css/jquery.magnificpopup.css?ver=1.10.2
  • http://borden-insurance.com/wp-content/themes/bb-theme/css/bootstrap.min.css?ver=1.5.4
  • http://borden-insurance.com/wp-content/uploads/bb-theme/skin-58cad7a17d5fc.css?ver=1.5.4
  • http://borden-insurance.com/wp-content/themes/bb-theme-child/style.css
File size of all css files combined
293.55KB
CSS minifying
You can save 596B (20% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
33.84KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
21
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://borden-insurance.com/.. /bx_loader.gifExpiry time is not specified
http://borden-insurance.com/.. /style.cssExpiry time is not specified
http://borden-insurance.com/.. /background-family-mobile.jpgExpiry time is not specified
http://borden-insurance.com/.. /banner-coffee-shop-1024x683.jpgExpiry time is not specified
http://borden-insurance.com/.. /banner-coffee-shop.jpgExpiry time is not specified
http://borden-insurance.com/.. /distracted-driving-new-bedford.jpgExpiry time is not specified
http://borden-insurance.com/.. /driving-car-highway-1024x576.jpgExpiry time is not specified
http://borden-insurance.com/.. /driving-car-highway.jpgExpiry time is not specified
http://borden-insurance.com/wp-content/uploads/home-circle-1.pngExpiry time is not specified
http://borden-insurance.com/wp-content/uploads/home-circle-2.pngExpiry time is not specified
http://borden-insurance.com/wp-content/uploads/home-circle-3.pngExpiry time is not specified
http://borden-insurance.com/.. /homeowners-coverage-compliance.jpgExpiry time is not specified
http://borden-insurance.com/wp-content/uploads/logo-2017.pngExpiry time is not specified
http://borden-insurance.com/.. /ome-banner-home-insurance-1024x579.jpgExpiry time is not specified
http://borden-insurance.com/.. /ome-banner-home-insurance.jpgExpiry time is not specified
http://c.sharethis.mgr.consensu.org/v1.0/cmp/get_consentExpiry time is not specified
http://platform-api.sharethis.com/js/sharethis.js60 minutes
https://google-analytics.com/analytics.js2 hours
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
1.24MB
Image optimisation
You can save 388.2KB (44% compression) by optimising the images below:

 Website security

IP
192.185.193.23
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Order of Heading elements on mobile by position

  • H2 : Borden Insurance, ( 0px from top )
  • H3 : Call Us Today (508) 999-3636, ( 79px from top )
  • H2 : Best Car Insurance Coverage For Your Needs, ( 451px from top )
  • H2 : Get Your Homeowners Insurance Quote, ( 452px from top )
  • H2 : Get Your Homeowners Insurance Quote, ( 452px from top )
  • H2 : Business Insurance Protects Your Company, ( 484px from top )
  • H2 : Business Insurance Protects Your Company, ( 484px from top )
  • H2 : Homeowners Insurance, ( 966px from top )
  • H2 : Car Insurance, ( 1252px from top )
  • H2 : Business Insurance, ( 1565px from top )
  • H2 : Borden Insurance, ( 1874px from top )
  • H3 : New Bedford Car Owners: Protect Your Vehicle in Summer Heat, ( 2613px from top )
  • H3 : Indoor & Outdoor Summer Home Maintenance Tips for New Bedford, ( 3072px from top )

 Typos

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